Writing about what we see.
Short essays on operations, AI, and the invisible work that quietly compounds. Drawn from real engagements, not commentary from the sidelines.
Everything could be better and nothing's obviously first
Overwhelm isn't caused by complexity — it's caused by invisible complexity. The puddle method makes the business visible, which is the first intervention.
Your documents already know how your business works
Every week you rewrite the same documents from scratch. The canonical structure of your firm is already there — nobody's asked the documents what they know.
Your most expensive employee is a spreadsheet
Manual processes don't break. They compound. At 2× scale they cost a day a week; at 3× scale they cost a full-time role. Spreadsheet debt is real debt.
Harness
Every major AI lab is quietly telling you the model isn't the product. What wraps it is.
Your AI is a brain in a jar
ChatGPT is a brain in a jar — capable, isolated. An agent is a brain with a body: eyes, hands, ears, memory, training, and rules built for your specific business.
The AI investment framework nobody uses
The best AI investment most businesses will make is the one they decide not to make. Six questions, a scoring system, and the restraint to follow what the numbers say.